How to Get a Job in the Cannabis Industry
It’s the fastest growing industry in the country and it’s the most complex legal issue for the economy. Who wouldn’t want to roll the dice and take advantage of the green rush before the floodgates open? In order to make the most of your first interviews with companies working in the cannabis industry, I recommend taking the time to consider these tips.
7 Tips to Get a Job in the Weed Industry
Get to Know The Plant Itself
How much do you know about cannabis itself? Can you explain the difference between indica and sativa? What about the difference between ice water hash and BHO? Have you tried growing yourself? Having a holistic, educational foundation of cannabis will help you further appreciate the industry and help you relate to potential employers who live and breathe weed. It is very obvious to an employer if you are just in it for the money – most companies seek employees who are BOTH passionate about the plant AND skilled in what they do. Possessing only one of these qualities will simply not be enough.
Stay in Tune with Legal Issues
Are you following the legislative changes that are occurring in your state? By keeping a pulse on the regulations in the market, you’ll be fully aware of changes that could disrupt or reveal new opportunities. This awareness is a huge asset to companies constantly operating in legal gray areas. In fact, if you go to any cannabis business conference, the investor presentation will always stress that understanding the regulatory framework is a much greater predictor of success than your personal business acumen.
Know the Companies Impressing You
Have you done research on the best companies in the industry today? There are only a select few setting high standards and providing a level of product quality, customer experience, and corporate responsibility that’s on par with other established industries. Recognizing the techniques being used by the best firms will help you identify where you want to work and how you can add value to their company mission.
Apply Your Non Cannabis Skill Set
Talent is extremely hard to come by in the industry today. Whether your specialty is content, customer service, creative, operations, management, legal, agriculture…you name it…every company needs all-star employees and your background in other roles is extremely valuable. The cannabis industry is comprised of hundreds of ancillary companies that are required to keep the businesses that touch the plant operational – security services, credit unions, and staffing agencies are just a few.
Demonstrate Value for Free
Most cannabis firms are being raked over the coals by brutal taxing structures and operate on a shoestring budget. If you REALLY want to get into the industry, offer your time. Everyone is running short on it, but if you can demonstrate your value to a potential employer by giving them nothing more than your undivided effort and attention, they will notice.
Create Your Own Role
A lot of cannabis companies are understaffed, so if you see a company that could really use an Events Manager, or a Marketing Director, don’t be afraid to pitch the creation of a new role within a firm. Just because they aren’t advertising a position doesn’t mean they don’t need the help.
Start Your Own Company
If you’re feeling the entrepreneurial spirit, there are huge swaths of the market being completely under-served or even ignored altogether. Whether you go it alone or with a business partner, you’ll begin the ride of a lifetime.